Future of Digital Signage

Written by Kamil Pszczółkowski on 26 April 2024.

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The future is almost here — whether your company is ready for it or not.

Business landscape is littered with the remains of companies that thought they were, but reality verified it different. What you need to do is make sure it is not going to be Your company

But how?

There are plenty of good Marcus Aurelius or Julius Caesar quotes about intelligence leading to victory in battle, but this one from former NBA player Michael Jordan is succinct and to the point: "Talent wins games, but teamwork and intelligence wins championships."

The key to surviving is to be ready for it by having intelligence about what's coming down the road. And while the future is by definition unknown and to a large extent unpredictable, there are ways we can gather intelligence on what the trends are building up in your niche

"One simple but effective tactic to gather intelligence is just asking for it. First, we ask a few people for general information, and second, we ask lots of people for specific information. We ask people who are experts in their field what they think will be the key trends shaping the future of the digital signage industry. We also survey hundreds of people who either make or sell the technology, or buy and use it, what they think will happen or what they plan to do with it in the future. In other words, we ask the people selling what they think will be important, and we ask the people buying what they think is important and what their intentions are with regards to the sector.

Only 11.4 percent of restaurants surveyed use digital signage for drive-thru digital menu boards (and that's up from only 7.7 percent last year).

Only 10 percent of this year’s retail respondents said they have already deployed digital signage .

Of the minority faction of educational institutions that don't already have digital signage, two-thirds (66.7 percent) said they planned to deploy it in the next few years.

Across all verticals, a fifth (20.8 percent) said they anticipated spending less than $5,000 on digital signage next year – but that means the rest and most (almost 80 percent) anticipate spending anywhere from more than $5,000 to "More than $1 million" in the next year."

My point is : The future of digital signage is bright

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It is the technology that can bring you more customers and more customer attention to what You are selling.

Don't wait check out Triad Displays Digital Menu Boards today !

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